The Grab logo is displayed on a taxi in Bangkok, Thailand, on Friday, March 9, 2018. 

Thailand's Kasikornbank said Thursday it had invested $50 million in Singapore's Grab, forming a partnership that will help launch the GrabPay electronic wallet in its sixth Southeast Asian market in 2019.

Thailand's fourth-largest bank also said the tie-up will allow it to use Grab's data on merchants and drivers to formulate loan products and minimize non-performing loans.

"Our co-branded mobile wallet and strategic investment in Grab enables us to bring Grab's scale to our merchant and consumer network in Thailand," Kasikornbank President Patchara Samalapa said in a statement.

GrabPay is one aspect of Grab's strategy to transform into a technology firm from being purely a ride-hailing business — a business not yet fully regulated in Thailand. The service is accessible via Grab's smartphone application, and in Thailand will be branded "GrabPay by KBank."

Patchara also said Grab's app will be integrated with Kasikornbank's K PLUS app, and that the bank will eventually provide loans via apps.

"This also advances our ambition to build an Everyday Super App to serve the daily needs of our consumers," Grab Thailand chief Tarin Thaniyavarn said in the statement.

GrabPay by KBank will compete with TrueMoney from True Corp as well as Rabbit Line Pay from messaging application LINE - owned by South Korea's Naver - offered in conjunction with local telecommunications firm Advanced Info Service and mass transit firm BTS Group Holdings.

Kasikornbank is the latest financial institution to form a partnership with Grab as the tech firm expands in the sector, with other partners including Malayan Banking and Mastercard.

The investment, while relatively small, is the first from Southeast Asia's second-largest economy.

It is part of a funding round in which Grab has so far raised about $2.7 billion from investors such as Booking Holdings, Microsoft, Toyota and Hyundai, as well as financial institutions including OppenheimerFunds, Goldman Sachs Investment Partners and Citi Ventures.

source: CNBC